Understanding the Power of Internal Links in SEO
In the great strategy of SEO, internal linking is frequently overlooked and often understudied as compared to flashy strategies like keyword management or backlink goodwill. But, internal links are significant when it comes to improving the site ranking, usability and other factors that make up SEO. Now it is the right time to explore such links’ functioning and their importance to succeed in digital business.
What are Internal Links?
Internal links are those that direct the user to a different section of the same website as opposed to external links that direct the user to a different site. These are not simple pointers that users employ to move from one page to another but they are important links through which crawlers move from one site to another and in the process conduct their indexing. Unlike back links that are hyperlinks from other sites linking to your site, internal links connect web pages that are found in your online site only.
How Do Internal Links Influence SEO?
Crawlability and Indexation: All the search engines including Google employ bots; crawler to go through the different links on the internet and internal linking guides these bots to other new page and content on on your website. Thus, linking the internal pages correctly will help to index all the important pages and give them a proper ranking.
Page Authority Distribution:
It assists in the distribution of the ‘link juice’ or the ranking power all over the website. If you link coming from a high page ranking to a new or a page with lower rating then you are transferring some of this rating and may be increasing your linked page rating.